Are you really targeting customers with products they actually need? It seems obvious doesn’t it. You should focus your marketing spend on customers who actually want and need your products. But the reality is more […]
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Home mover data – homing in on new business Moving house is a life changing event. It is also an event that can change the fortunes of so many businesses. For retailers, utility companies, telecoms providers, […]
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10 May, 2018
How can UK property attribute data be used to better understand and target your customers? Understanding where someone lives can help businesses target the right type of products to the right people. Using property attribute […]
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What is life event data and how can it be used? There are various life events that trigger purchasing behaviours. These are events such as getting married, moving home or starting a family. Having access […]
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28 Mar, 2018
Big data strategy – realising the big potential We all know that data is valuable and all digital businesses are essentially making money from how they process, store or interpret it. So why do so […]
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18 Mar, 2018
Customer contact strategy and getting the timing right I recently overheard a telephone conversation between my Dad and a kitchen supplier, and it did not go well for the kitchen company. My dad has a desire […]
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Home mover data – client retention and winning new business. Moving home is a significant life-event that almost every person will do in their lifetime. It is an exciting (and stressful) process, and most people […]
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