Personalisation in marketing is key to campaign success For small and medium size businesses digital marketing can be a challenge. It can be difficult to keep up with constant changes and new ways to optimise […]
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17 May, 2018
10 May, 2018
How can UK property attribute data be used to better understand and target your customers? Understanding where someone lives can help businesses target the right type of products to the right people. Using property attribute […]
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Big data and consumer marketing Big data and consumer marketing have become intertwined. Using and handling data effectively has presented many challenges for businesses, especially in recent times with new GDPR regulations. However, there is […]
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10 Apr, 2018
What is Artificial Intelligence and how will it change the future of marketing? Artificial Intelligence (AI) is already having a big impact on the future of marketing. It can help businesses of all sizes focus […]
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28 Mar, 2018
Big data strategy – realising the big potential We all know that data is valuable and all digital businesses are essentially making money from how they process, store or interpret it. So why do so […]
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