Barclaycard’s report on consumer spending in March 2018 Barclaycard (who process nearly half of all card transactions in the UK) have released their insights into consumer spending in March 2018. Overall growth slowed from 3.8% in […]
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What is life event data and how can it be used? There are various life events that trigger purchasing behaviours. These are events such as getting married, moving home or starting a family. Having access […]
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Persona led marketing – improving conversion with personas. Many businesses have a broad-brush approach to selling to customers. But what if you could target customers with specific personalised messages, and what would this mean for […]
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18 Mar, 2018
Customer contact strategy and getting the timing right I recently overheard a telephone conversation between my Dad and a kitchen supplier, and it did not go well for the kitchen company. My dad has a desire […]
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Direct mail – tips and hints to improve conversion. Direct mail is mostly ‘untouched’ by the upcoming GDPR regulations. This is because not much has changed over the last 30 years to warrant big changes […]
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Home mover data – client retention and winning new business. Moving home is a significant life-event that almost every person will do in their lifetime. It is an exciting (and stressful) process, and most people […]
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